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Coaching and Sport Management (MACSM)

Get Your Master of Arts in Coaching and Sport Management at Milligan!

The Master of Arts in Coaching and Sport Management (MACSM) prepares graduates to work in the sport industry and includes a strong emphasis in coaching.

Master of Arts in Coaching and Sports Management

The Master of Arts in Coaching and Sport Management at Milligan equips students with advanced leadership, strategy, and management skills for careers in coaching, athletic administration, and sports organizations. With a faith-based approach, the program blends practical experience and academic knowledge to develop ethical and effective leaders in the sports industry.

SCHOOL OF SCIENCES & ALLIED HEALTH

MASTER OF ARTS COACHING & SPORTS MANAGEMENT (MACSM)

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What to Expect

The MACSM program offers focused education in traditional sport coaching and the business of sports. For those interested in coaching, it focuses on coaching the mind, body, and spirit of the athlete. For those interested in traditional sport business options, it prepares them to work in professional and collegiate sport, recreational sport, private sport, and has a special emphasis on helping students understand how to develop, implement, and manage their own private sport business. Further, the program aligns with Milligan’s mission by encouraging students to integrate their faith into their future sports careers.

Courses

The 30-credit-hour program includes the following 8 required core courses (24 credit hours):

  • Sport Science
  • Coaching Management
  • Sport Marketing & Revenue Generation
  • Sport Law
  • Sport Sociology
  • Pastoral Coaching
  • Psychology of Coaching
  • Writing and Research in Sport

The remaining 2 courses (6 credit hours) are electives, including courses such as:

  • Recruiting
  • Sport Facility and Event Management
  • Internship
  • Sport Economics and Finance
  • Athletic Media and Communication
  • Sport Nutrition
  • Special Topics

For a full list of requirements and courses, please refer to the Milligan University Catalog.

Course Requirements

View all details and course requirements for this degree program in the Milligan University Catalog (link below). The Milligan University academic catalog is the official, authoritative source for all academic requirements and policies. Any discrepancies in curricular requirements from other sources will default to the Catalog.

Career Paths

The program prepares students for leadership roles in coaching or sport management fields. These career fields are growing, with starting and median salaries ranging from $36,000 to over $100,000 per year.

This program can help you prepare for positions of added responsibility or new positions.

“Best Value Schools” in the U.S. News & World 2025 “Best Colleges” report

Countries Represented at Milligan

Total Number of Students

Potential Careers

Collegiate Coach

Athletic Director

Sports Public Relations

Sports Marketing

Ticket Sales

Sports Facility Director

Accreditation

Milligan University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award baccalaureate, master’s, education specialist, and doctorate degrees. Contact the Commission on Colleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404.679.4500 for questions about the accreditation of Milligan University.

sacscoc

The MACSM program offers maximum schedule flexibility in the following ways:

  • Delivery format (online vs. on-campus) – you may choose to be 100% online, completing your program entirely remotely or relocate to Milligan’s campus in East Tennessee for a face-to-face program in which classes meet once per week (typically Monday–Thursday, 11 a.m.–12:30 p.m., with no Friday or weekend classes).
  • Program length (full-time enrollment) – you choose how long you’d like to complete the program (12- ,18-, or 24-months). A 12-month program involves 4 classes in the fall and spring semesters and 2 classes in the summer. The 18-month program includes 3 classes in the entrance semester, followed by 4 classes in the second semester (fall or spring), and 3 classes in the concluding semester (fall or spring), with no summer courses. The 24-month program features 3 classes in the fall and spring of the first year, and 2 classes in the fall and spring of the second year, with no summer classes.
  • Full- or Part-time enrollment – too busy to go back to school full-time? No problem. Our online program allows students to enroll in as little as one course a semester taking part-time approach to earning a Masters Degree.
  • Flexibly starting term – All 3 program length options allow students to enter in either August (Fall) or January (Spring) via our rolling admissions.

The MACSM program offers graduate assistant positions in MU Athletics to a number of individuals annually. For more information, contact the Program Director, Dr. Lonni Steven Wilson, to inquire about GA positions.

  • Eligibility: GA positions are available exclusively to on-campus MACSM students.
  • Application process: Applications for GA positions are accepted only from admitted MACSM students. Interested students must complete the MACSM graduate program admissions process before applying for a GA position.
  • Position availability: GA positions are typically offered in MU athletic operations, sports information, athletic marketing, compliance or as graduate assistant coaches for MU Sport Teams.
  • Selection and commitment: Prospective GAs undergo interviews with both the MACSM program director and MU’s athletic personnel. GAs commit to an 18- or 24-month program, receive tuition remission for up to 30 credit hours and a small stipend. However, GAs are responsible for MU student fees each semester.
  • For GA coaching positions: Students interested in GA coaching positions have a distinct process. They must first dialogue with the head coach, and if mutual interests exists, apply to the MACSM graduate program and note this interest in their application letter.

Tuition for the 30-credit hour program is approximately $625/hour.

Fees are based on length of program you choose. Visit Tuition & Fees for more details.
Cost of Attendance elements by program

We don’t have any hidden fees. Financial aid is available for graduate students.
Learn about available aid and payment options

On-campus students may also apply for graduate assistant positions within Milligan athletics. Applicants seeking a GA position should refer to the GA Programs tab.

Milligan connected me to valuable internship experiences at the Bristol Motor Speedway. I gained valuable insight into maximizing the fan experience and generating revenue while working in their ticket office. This knowledge will help me throughout my career in sports. My favorite part of the graduate program has been the small class sizes, which result in a close-knit cohort. Having previously attended a larger college, I appreciate being able to get to know my classmates and professors on a more personal level.”

Shane Greer | Class of 2023

MACSM Faculty & Staff

For more information, contact Stacy Shankle, Admissions Recruiter for Healthcare Programs

Kirk English

Kirk English

Associate Professor of Exercise Science

Trini Rangel

Trini Rangel

Associate Professor of Exercise Science

Stacy Shankle

Stacy Shankle

Admissions Recruiter for Healthcare Programs

Lonni Wilson

Lonni Wilson

Associate Professor of Exercise Science; Director of the MA in Coaching and Sport Management

Admission

Application Process

1. APPLICATION: Completed application, resume, and personal statement.

  • Application: Apply online now!

  • Personal Statement: Submit a two-page (typed, double-spaced) personal statement to serve as a writing sample that demonstrates a strong written command of the English language, organization, creativity, and analytical skills. Your personal statement must address the following:

    • Provide a personal history (where you grew up and what led you to your undergrad institution as well as some discussion of your experience at that institution)

    • Discuss your professional goals upon completion of this program (i.e., why this program, what do you want to do in your career after the MACSM, etc.)

    • List and discuss 2 personal strengths and weaknesses

    • Describe your faith journey and beliefs

    • Finally, If you could have a gigantic billboard anywhere with anything on it, what would it say and why? Submit this online with application.

    2. RECOMMENDATIONS: Two recommendation requests (one academic and one character) will be requested from within the online application. (References may be waived for applicants who have a cumulative GPA of 3.5 or above.)

    3. UNDERGRAD DEGREE & TRANSCRIPTS: A completed baccalaureate (bachelor’s) degree with a cumulative GPA of 2.8 or higher from a regionally-accredited college. Submit official transcripts from every college attended whether or not the applicant graduated from that school. (Milligan grads: we can request your Milligan transcript for you from the Registrar’s Office.)

    4. INTERVIEW: An interview with the MACSM Program Director is required (in person or by phone).

    5. PREREQUISITES: Applicants must hold a baccalaureate degree from a regionally-accredited institution, but there are no specific prerequisite courses required to apply for the MACSM. The bachelor’s degree can be in any field.

    Deadlines

    Application deadlines are usually a month prior to the start of the program.

    ENROLLMENT CONFIRMATION

    A $150 deposit (credited to your first semester’s tuition) is required to secure your spot in the cohort.

    INTERNATIONAL STUDENTS

    This program is not currently approved by SEVIS to admit and enroll international students.

    Student Expectations

    All students at Milligan are expected to uphold the expectations and responsibilities for student lifestyles at Milligan University. Milligan University adopts specific rules on the basis of the belief that God’s Word, as the final rule of faith and practice, speaks on many matters pertaining to personal conduct. Therefore, behavior that conflicts with Scripture is unacceptable. Historically, communities also have developed guidelines that help put into practice basic moral and social principles. Such standards serve as a guide toward worthwhile goals relevant to one’s academic, spiritual, social, and physical well-being.

    Students should consult the Student Handbook for further guidance regarding acceptable personal lifestyle and conduct while enrolled at Milligan University. A student’s matriculation and enrollment at Milligan University is their pledge to abide by the policies and expectations outlined in the Student Handbook and Catalog.

    I certify that all information given in this application is true and correct. If I am accepted as a student and choose to enroll, I pledge to abide by the Christian values as reflected in Milligan’s Lifestyle Expectations.