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By Rex Barber
Johnson City Press Staff Writer
RBarber@johnsoncitypress.com
MILLIGAN COLLEGE — A new website to help students and prospective students get information about Milligan College was launched this week.
The site, www.milligan.edu, was last redesigned in 2004. Chandrea Shell, Milligan’s director of public relations, said it was important to update the website on occasion to meet the needs of students, staff, faculty and prospective students and alumni.
“In essence it gives prospective students an idea of what Milligan is all about,” Shell said. “You can give them a visual.”
Many students attending Milligan are from Tennessee, but there are students from 40 states at the college, which was founded in the 1800s. It is because of this that a website is important; it can connect people from a distance.
“We have a good number of Tennessee residents but we also have a good number of students from … other states,” Shell said.
The new site was intended to be easy to navigate and invoke the heritage of the region, Shell said.
“One of the strengths of Milligan is our beautiful region, so we used earth tones and the mountains in the design to frame the content in a simple, clean look,” Shell said in a news release.
The new site also incorporates Milligan’s recent marketing and branding campaign, “Raise YOUR World,” which it has recently used in admissions materials, billboards and advertisements.
Lee Fierbaugh, Milligan’s vice president for enrollment management and marketing communications, said in a news release that a school’s website is important because it is usually a student’s first impression of a school.
“It’s critical for Milligan’s website to be visually appealing and easy to navigate because an online ‘visit’ is usually the first college visit prospective students make,” said “We also created a user-friendly design for our current students, faculty, staff and the community at large.”
The site was designed in-house and had been in development for a while.
“We did several tests on campus and then had people testing it off campus to make sure it worked before we went live,” Shell said.
In addition to the college’s website, Milligan also launched a new athletics website (www.milliganbuffs.com) last fall.
For more information about Milligan, visit www.milligan.edu.