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MILLIGAN COLLEGE, Tenn. (May 13, 2020) — Today, Milligan College unveiled the new visual identity of the institution and its athletic programs. The new branding will be implemented once the college transitions to Milligan University on June 1, 2020.
Milligan President Dr. Bill Greer hosted a virtual reveal of the new logo and visual brand today in the McGlothlin-Street Theatre in Milligan’s Gregory Center. Milligan students, faculty, alumni and friends were invited to watch the announcement live on the college’s Facebook and YouTube accounts.
The unveiling occurred on Milligan’s annual day of giving. This year’s giving campaign supports Milligan and Emmanuel’s COVID-19 Financial Impact Funds, and donors will be the first recipients of Milligan University items, including a decal and t-shirt.
Greer opened the ceremony by highlighting the decisions that led to this historic milestone in Milligan’s 154-year-old-history.
“Milligan University is a name that reflects both who we are today and the journey that led us to this moment,” said Greer. “The university name is integral to a number of our strategic goals, and it allows us to expand the importance of the Christian liberal arts and our mission of educating men and women to be servant-leaders.”
With this transition, Greer emphasized that Milligan remains focused on providing a holistic approach to higher education.
“With Milligan’s united commitment to scholarship, community and faith in mind, the new Milligan University logo was born,” said Greer.
Milligan University’s logo includes an M and U which connect to form a book, representing both academic learning and the Bible. The shield, or chevron, is often used in academic regalia and represents Milligan’s strength and longevity.
The shield will unite all areas of campus and will be used for academics and athletics. Milligan’s academic wordmark will remain the same but will now include “University.” The athletic wordmark has been revitalized with a bold font, signifying the strength and momentum of Milligan’s athletic teams.
The logo and visual components were developed by the Milligan Marketing and Public Relations Office and were based on a review of institutional branding research and feedback from various constituents, including faculty, staff, students and alumni. The goal for rebranding involved representing Milligan’s mission and heritage and pointing towards the university’s vital role in the future.
More activities to introduce the new logos are planned as students arrive on campus in August and with alumni throughout the year.
For more information on Milligan’s new logo, visit milligan.edu/brand.